Category: Marketing

Inspired marketing…

November 18, 2016

I was listening to a well-known Australian writer on the radio this afternoon.

She was talking about her latest release – a story taking place in WWI. Woven into the story is a tin of chocolate.

This writer is adept at marketing and promotion. To entice readers to her Meets and Greets, she had a chocolate made by an Australian chocolatier to give to trusty fans. And to make it even more special, the chocolate is blended with blackberry which is the name of the heroine’s horse.

And in a previous novel about perfume, WWI and France, she had a special French perfume blended and readers were invited to buy the limited edition.

Inspired marketing? Yes, I believe it’s very clever…

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Pimping and whoring…

February 4, 2016

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One of the down sides of being a writer with published books is marketing. For me, marketing is like diving into the ocean when a 6 metre white pointer has been seen not far off shore.

At least it is for me.

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Brand: ‘Me’…

January 5, 2014

I originally opened a Pinterest account as an adjunct to my persona as a writer. The general opinion was that it was a perfect way to give one a brand and to give one’s books a visual dimension. So when I set up my account, I gave it a purely medieval focus – looking at many aspects of medieval life.

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