I was listening to a well-known Australian writer on the radio this afternoon.
She was talking about her latest release – a story taking place in WWI. Woven into the story is a tin of chocolate.
This writer is adept at marketing and promotion. To entice readers to her Meets and Greets, she had a chocolate made by an Australian chocolatier to give to trusty fans. And to make it even more special, the chocolate is blended with blackberry which is the name of the heroine’s horse.
And in a previous novel about perfume, WWI and France, she had a special French perfume blended and readers were invited to buy the limited edition.
Inspired marketing? Yes, I believe it’s very clever…